YouTube Unveils Subscription Television Service

Question: Discuss about the YouTube Unveils Subscription Television Service. Answer: An article was published on 28th February, 2017, in The New York Times with the title YouTube Unveils Subscription Television Service by Daisuke Wakabayashi (Wakabayashi, 2017). For this assignment, this very article has been elected, as YouTube is a topic which interests me the most, since I am an active subscriber to the different channels. This interest made me consider where the company was going and in which modes it was expanding. And this article explored my interests, so I decided upon making the entire assignment on this. The article, at the very beginning, highlights the very first video which was ever posted on YouTube in the year 2005. And then the focus shifted on how Google popularized this video watching scenario in 2006, as an attractive product in the market. The article also highlighted that YouTube was evolving into the TV stream. And for this, the company was planning on introducing 40 channels, including the giants like ESPN, Disney and FX for a just $35 per month. An agreement is also under process with the four big networks, including Fox, CBS, ABC and NBC. Though, the key channels are missing, for instance HBO and TNT. This is the difficulty which the company is facing as it is unable to offer what TV can (Wakabayashi, 2017). One thing working in the favor of the company however is the young consumers as they have never paid for satellite or cable TV. YouTube success has made it the most valuable property of Alphabet, which is Googles Parent company. YouTube generated $5.6 billion in advertising revenue in 2016 for Google and the projected growth for 2017 is 20% (Wakabayashi, 2017). The next aspect which had to be dealt in the assignment was the geographical location of the chosen article. Even though, the article was published in the New York Times, but being based on the topic of YouTube, it had universal presence. So, due to its presence over the internet, this article took place in every such place with internet connectivity. The article was also relevant to the course being taught to us, and that too in a number of ways. The foremost is advertising, as the revenue earned by YouTube is majorly based on advertisements displayed on the website. It also relates to the manner in which the traditional marketing has changed and it is no longer constricted to TV alone. The role of advertising, promotion and social media is covered under this article and relates to our course. To conclude, this article has effectively highlighted the progression and growth of YouTube. The article also covered the future strategies which YouTube is undertaking to increase its revenue, by offering subscriptions of TV channels. Question: Do you think YouTube would be able to replace TV in the coming years? Answer: The answer to the question: YouTubes growth has confirmed that it is capable of huge things. From being a mode which was vilified for being a magnet of pirated videos, to being a mode for catching the latest updates, YouTube is not only grown in numbers, but has also attained the trust of the consumers. The upcoming generation is born in the digital era, which further confirms that YouTube would easily be able to replace TV in the time to come. References Wakabayashi, D. (2017). YouTube Unveils Subscription Television Service. Retrieved from: https://www.nytimes.com/2017/02/28/technology/youtube-subscription-television-service.html?module=ArrowsNavcontentCollection=Technologyaction=keypressregion=FixedLeftpgtype=article